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'Uh, gee, great.' -Andy Warhol 'Don't take life too seriously, you'll never get out of it alive.'
-Bugs Bunny
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Wednesday, August 19, 2009
 1) Studium: "meanings that are nameable," "given cultural meanings that we understand at once" (huh. what?)
2) Punctum: "a personal memory based not on the public archive but a private repertoire," "stings the viewer...some detail (some accident in the photograph)" "occurs when there is a match between a signifier in the scene (in the photograph), and a scene in the memory" (i think i can understand this one better!)
The studium of this photo.
Well lets see, the white label on the right apears to be higher than the one on the left, even though of course in actuality it is the same height. Also,the bottom part of the vertical rectangular wallpaper seems to be wider than the upper half. The walls are surrounding the wallpaper's sides, rather than there is a wall underneath the wallpaper.
Hmm. I hope i got it right.
The punctum of this photo.
The vertically positioned wallpaper strongly reminds me of the oh so many cloth shops that dominate arab street (the area near Sultan mosque). You enter these shops and you'll be greeted with rolls and rolls of 1m cloths of various designs, colours and materials. You just have to point to one that grabs your attention and they'll role it out for you. Tadaaa!
8:14 PM
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